Beijing’s willingness to demand silence from Western businesses, despite the risks of alienating them, is a sign of its increasing fragility.
(Thanks Arch McGill)
Last weekend, the NBA unexpectedly found itself at the center of the row between Beijing and anti-government protesters in Hong Kong when Houston Rockets General Manager Daryl Morey expressed support for the protests on Twitter. After the Chinese Basketball Association announced a suspension of cooperation with the league, the NBA scrambled to distance itself from Morey’s views and defuse the situation. China was evidently unsatisfied; broadcasts of NBA games were canceled, NBA merchandise was pulled from Chinese stores, NBA ads disappeared (including one featuring the Brooklyn Nets, which are owned by vocally pro-Beijing Alibaba co-founder Joseph Tsai), and every one of the NBA’s official Chinese partners suspended ties with the league.
Last weekend, the NBA unexpectedly found itself at the center of the row between Beijing and anti-government protesters in Hong Kong when Houston Rockets General Manager Daryl Morey expressed support for the protests on Twitter. After the Chinese Basketball Association announced a suspension of cooperation with the league, the NBA scrambled to distance itself from Morey’s views and defuse the situation. China was evidently unsatisfied; broadcasts of NBA games were canceled, NBA merchandise was pulled from Chinese stores, NBA ads disappeared (including one featuring the Brooklyn Nets, which are owned by vocally pro-Beijing Alibaba co-founder Joseph Tsai), and every one of the NBA’s official Chinese partners suspended ties with the league.
This
week, Beijing also reportedly forced Apple to remove the Taiwanese flag emoji
from iPhone keyboards in Hong Kong, as well as two apps: HKMap.live, which Hong
Kong protesters used to crowdsource police movements, and Quartz, a U.S. media
outlet whose Hong Kong coverage has evidently crossed a line. U.S. gaming
company Blizzard Entertainment, meanwhile, suspended a professional player for
expressing support for the Hong Kong protests. The hotel company Marriott,
which has been under fire from Beijing for accidentally referring to Taiwan as
a country, said it would fire an employee for “wrongfully liking” a tweet by a
Tibetan independence group.
If
China appears to be increasingly thin-skinned, it’s because the country is
entering a period of profound internal political and economic stress. The risk
of mass social unrest is as high as it has been at any time since 1989, making
the potential rupture of regional fault lines amid these pressures China’s core
geopolitical problem. Its uneasy relationship with foreign corporations
illustrates the trade-offs inherent to Beijing’s approach to managing the
problem. To stave off a political crisis sparked by an economic collapse, China
needs the capital, jobs and technology provided by foreign firms. Yet, to stave
off a political crisis, it can’t afford to see its control undermined by
foreign influences – and won’t hesitate to go it alone if forced to choose.
The
Costs Are Real
China’s
willingness to draw a line in the sand with foreign firms reflects the
country’s staggering growth in power but also its increasing fragility. It’s
now home to the world’s second-largest consumer market. China has as many NBA
fans, for example, as the rest of the world combined, and last year, the league
reaped more than 10 percent of its revenue from China. Increasingly, Beijing is
leveraging its market power for a wide range of strategic, economic and
political aims. For example, in exchange for the right to sell to Chinese
consumers, Beijing often pushes tech firms to share advanced technologies with
local partners that it hopes will accelerate the economy’s race up the value
ladder. As illustrated by moves like forcing foreign airlines to pretend
Taiwanese cities aren’t in Taiwan, no political victory is too
small.
Still,
at times, Beijing can appear curiously tone-deaf and ham-fisted, pressuring
outside institutions in ways that do considerable harm to its reputation abroad
for minimal gain. Beijing could’ve just ignored Morey’s tweet, which was
unlikely to have any impact on the Hong Kong protests or perceptions of them on
the mainland. Twitter is censored in China, after all. Yet, Beijing did respond
– even explicitly calling for curbs to free speech in the U.S. – and then kept
escalating the matter. As a result, it magnified the spotlight on human rights
issues in Hong Kong and Xinjiang (where, until Sunday, the NBA had a training
camp), sparked a national conversation in the U.S. about Chinese coercion two
days before critical U.S.-China trade talks were set to begin, and gave antagonized NBA fans in China
reason to sympathize with Hongkongers. For what gain?
Even
when China has clear, worthwhile reasons to take a hard line with foreign
firms, moreover, such moves invariably come with costs. For one, China needs foreign investment and
technology, now more than ever considering that it’s dealing with
the trade and tech wars, the global slowdown, China’s structural slowdown,
credit shortages, and the growing awareness in foreign
business circles of the difficulty and risks of operating in China.
Already, its current account has slipped into deficit, and uncertainty related
to the trade war has pinched global investment. Yet, the more foreign firms and
investors think that doing business with China comes with risks of stumbling
unawares onto Beijing’s naughty list or provoking nationalist boycotts – and,
at home, risks of bad PR and pressure from U.S. lawmakers – the more likely
they are to stay away.
To
be clear, China will remain exceedingly attractive to most firms, particularly
those selling to Chinese consumers. The conspicuous silence on the kerfuffle
over Hong Kong of otherwise politically outspoken NBA stars has made that much
clear. To steal from Michael Jordan: Communists buy sneakers, too. But for firms on the fence or those looking
at the country purely as a manufacturing hub, China may not be worth
the headaches.
China’s
reputation problem carries risks in a number of other strategic and economic
areas as well. The power of coercion is king in geopolitics, but hearts and
minds still matter. Beijing has immense interest in winning political support
for its aims abroad, or at least not antagonizing populations to the point
where it creates political risks for foreign leaders of engaging with or
conceding to China. In the past couple years alone, anti-China political
backlashes have derailed strategically important Belt and Road Initiative
projects in places like Sri Lanka and Malaysia. They’ve also
undermined Beijing’s goals in regional states like the Philippines, which China needs to flip to solve its
foremost strategic challenge. Perhaps most important, the
growing impression in the U.S. and elsewhere in the West that China is a
neo-fascist, revisionist state whose growth in power must be contained,
whatever the costs, has boosted political support for Western trade and tech
measures targeting China. The costs are real.
Rocketing
Risk
Why,
then, is Beijing apparently so unconcerned about winning hearts and minds – or
at least so clumsy at it? For one, China often can’t help itself. When an organ
of the Chinese state lashes out at a foreign firm, it’s often less a tactical,
conscious decision than the reflexive response of an institutional culture that
can’t tolerate any questioning of the party line. It’s doubtful, in other
words, that Xi Jinping rushed to convene an emergency strategy meeting on
whether and how to respond to a tweet by some front office guy with the Houston
Rockets. The massive machinery of the
Chinese state just responded in the way it’s been programmed to.
This is an inherent risk to authoritarian regimes where dissent is not
tolerated and nationalism is a boon – and where career incentives push
officials to air on the side of being too hawkish. China, moreover, was almost
fully closed off to the world just two generations ago, so the system as a
whole is still relatively new to the game of massaging foreign opinion and thus
prone to seemingly pointless misadventures.
Often,
though, China’s moves are indeed the result of risk-reward calculations – ones
that underscore China’s increasing political fragility. If it can’t live
without foreign capital and technology, but also can’t live with foreign firms
undermining its control at home, then it has good reason to make an example of
those who flout the party line in hopes of making the consequences abundantly
clear to everyone else. If, as a result of the rigid institutional culture this
creates, it may be prone to overreach and self-inflicted wounds, so be it. If
it makes China’s broader tensions with its neighbors or the West worse, well,
none of these tensions would be resolved altogether by playing nice, anyway.
Whenever Beijing wields its favorite, seemingly tone-deaf accusation that a
Western government or corporation has “hurt the feelings of the Chinese
people,” what it’s really saying is that it can survive isolation by nursing
powerful historical grievances to rally nationalist support.
The
bigger point is that the Communist Party of China is stuck with a lot of bad options.
When forced to choose, it’ll almost invariably pick the one that it thinks most
solidifies its control. And the more China’s long-term economic interests take
a back seat to the CPC’s immediate concerns about political stability, the more
risk levels will rise on a range of issues.
Consider
Hong Kong. The main constraint preventing Beijing from forcefully ending the
protests and taking full control of the territory is China’s dependence on Hong Kong as
a gateway for both inbound and outbound investment. The territory
accounted for around 64 percent of China’s inward foreign direct investment
last year – and it will become all the more important as China’s internal and
external economic woes mount. Beijing has a strong interest in preserving
what’s left of Hong Kong’s reputation (with both foreign and Chinese firms) as
a stable, business-friendly temple to capitalism. Thus, rather than rolling
tanks through Tsim Sha Tsui, we expect Beijing to intervene only indirectly,
helping Hong Kong police contain and grind down the protests over time.
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